We at Far & Wide are often asked where we work. The answer is that we will work anywhere where there are talented and ambitious women and men producing crafts. Some organizations will say that they think that they optimize their impact by working in areas where they have "wind at their back” -- where there are not too many obstacles and where there is the greatest chance of success.
We've chosen another way - we strongly believe that if we can create successful partnerships with artisans, even in some of the hardest and most difficult places, that this will show that our business model works, can be replicated, and scaled anywhere. After all, the hardest places are home to the artisans whose lives we can have the greatest impact on -- because opportunities for artisans are otherwise few and far between.
You may ask: Is this really a good business decision? Will you get return on your investment with this strategy? We definitely think so. What makes Far & Wide Collective different is that our drive for impact is at the core of our business. It is not an afterthought, or a corporate social responsibility program added after our profit targets have been exceeded.
For us return on investment means both a monetary and a social return at the very same time -- a functioning business, supporting countless smaller businesses, that changes the lives of artisans and their communities for the better.
At Far & Wide, we make impact our business.
We are off to Afghanistan next month. Projects in South Sudan and Yemen will be next.
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